Cubee
Cubee
Client:
Cubee
Industry:
Energy management, Renewable energy
Services:
Logo Design, Brand Strategy, Brand Identity, Packaging, Product Design, more...
Partnership:
Jan 2024 - Apr 2024
Cubee is a forward‑thinking energy management startup redefining how people interact with clean energy systems. They approached us with a need for a distinct brand identity and visual language that could communicate sophistication, reliability, and innovation in a space often defined by technical jargon and sterile design.
The Challenge
Cubee’s technology was strong, but their visual presence was fragmented and didn’t reflect the clarity and simplicity they wanted to build for customers and partners. The brand needed to feel approachable without losing credibility, with an identity that could scale across pitch decks, digital platforms, and physical touchpoints.
Our Approach
We started by anchoring Cubee’s identity in a modern, geometric symbol system that evokes energy flow, connectivity, and sustainability. Through deliberate grid logic and refined typography, we built a visual language that simplifies complexity into visual clarity.
Our focus was on:
A bold logomark that balances precision with warmth
A brand system rooted in simplicity and scalability
Color and type choices that communicate trust and innovation
Flexible assets for product, packaging, and pitch applications
Every decision was made to support Cubee’s vision — transforming smart energy from a technical solution into an intuitive experience.
