Bolzillo
Finance, without the bank feeling.
Bolzillo reimagines how people manage, move and share their money. We created the strategy, brand and digital experience around one goal: make finance feel simple and approachable, without losing the clarity and trust people expect when money is involved.
Making finance feel effortless.
Industry
FinTech
year
2022
Client
Sergio Mura
We gave finance a more playful, approachable face, building Bolzillo’s visual direction, logo and brand around warmth and simplicity rather than the usual fintech formality. From there, the identity came to life across the app, website and a broad range of real-world touchpoints, from billboards and campaign materials to cards, bags and everyday brand collateral.
A brand built around your pocket.
Bolzillo takes its name from bolsillo, Spanish for pocket. That idea shaped the entire identity, from the pocket carved into the “Z” to the soft forms, denim-inspired palette and playful visual language. Familiar enough to feel approachable, distinctive enough to stand apart from traditional finance.
Complex underneath. Simple on screen.
Payments, savings, shared expenses and money management come together in one clear experience. We translated a complex financial ecosystem into intuitive flows and focused interactions, creating a product that makes everyday money management feel remarkably straightforward.
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