Vinci
Legacy, made contemporary.
A contemporary museum identity inspired by one of history’s most curious minds, bringing art, invention and discovery into a bold new visual world.
Beyond the museum walls.
Industry
Arts & Culture
year
2026
Client
Inspired by Leonardo da Vinci’s relentless curiosity and experimentation, we created an identity that looks forward rather than recreating the Renaissance. From the core visual language to typography, editorial design, exhibition graphics, signage and merchandise, every element was designed to turn his spirit of discovery into a contemporary brand. Explore the full project on Behance.
Drawing from the process, not the past.
Leonardo’s sketches, measurements and geometric studies reveal the thinking behind the work. We drew from that process to create a visual language built on structure, exploration and unexpected compositions, balancing historical references with a distinctly contemporary feel.
Designed beyond the museum walls.
The identity extends naturally across exhibitions, wayfinding, posters, publications, tickets, merchandise and digital touchpoints. A flexible system keeps every expression fresh while making VINCI unmistakably recognizable.
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