SoftPhone

Built for loan officers.

Calls, CRM, scheduling and messaging brought together in one connected mobile experience, so loan officers spend less time switching between tools and more time moving loans forward.

Man holding a phone with the SoftPhone app, in front of the SoftPhone wordmark

Built around how loan officers actually work.

Industry

Communication

year

2026

Client

SoftPhone

A loan doesn’t happen in one tool. Calls lead to follow-ups, meetings, messages and next steps. We designed SoftPhone around that flow, connecting the everyday tasks behind every client relationship.

The problem was fragmentation.

Dialer, CRM, calendar and messaging all lived in separate places, turning simple tasks into constant switching. We brought them into one connected workflow, keeping context intact and the loan moving.

Built around how loan officers actually work.

The borrower stays at the center, while everything needed to move a loan forward, from calls and client details to scheduling and follow-ups, stays within reach.

Logo of the testimonial section

Brand Identity

SoftPhone app screens with call stats and a customer profile
SoftPhone wordmark with the S app icon
Loan officer on a call beside SoftPhone screens on a phone
SoftPhone brand line: “Loan officers close their deals on the call”
SoftPhone mobile screens with call progress and pipeline cards
SoftPhone design process: wireframes, visual direction and concepts
SoftPhone desktop dashboard with a customer call card
SoftPhone user flow diagram starting from the app icon
SoftPhone mobile screens on a dark blue background
SoftPhone type and colour system with the Gilroy typeface
SoftPhone brand applications: billboard, badge and smartwatch
SoftPhone social posts with an 87% closing rate stat
SoftPhone app screens with call stats and a customer profile
SoftPhone wordmark with the S app icon
Loan officer on a call beside SoftPhone screens on a phone
SoftPhone brand line: “Loan officers close their deals on the call”
SoftPhone mobile screens with call progress and pipeline cards
SoftPhone design process: wireframes, visual direction and concepts
SoftPhone desktop dashboard with a customer call card
SoftPhone user flow diagram starting from the app icon
SoftPhone mobile screens on a dark blue background
SoftPhone type and colour system with the Gilroy typeface
SoftPhone brand applications: billboard, badge and smartwatch
SoftPhone social posts with an 87% closing rate stat

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