XRay

Accelerating sales though valuable insights

Meet the intelligence tool for gaining visibility over operations, optimising sales, engagement and profits, and forecasting future numbers.

Diving deep into this SAAS product essence, features, and users helped us summarise and reinvent the platform to provide a customised experience to each user persona, simplifying the dashboards, optimising KPIs and data visualisation.

A user-centered approach to creating dashboard

Goal

Reinvent the product to meet the goals and needs of the main user personas and provide a tailored data-visualization experience.

What do your users really care about?

First, we define a clear user persona, with their role, specific goals and needs. Goals are larger, strategic tasks, while needs are more tactical and focused.

You can obtain this information from user interviews, website pop-up questionnaires, from a company’s sales and customer-success teams, among other sources and methods. We then rank goals and needs based on their complexity, time for execution, and impact.

Matching user needs to actual solutions.

Pain points have pain relievers, while opportunities have gain creators.

Each prioritized need will have one or more solutions attached to it, which will eventually translate into views and features in our dashboard.

Prioritising Features

Let’s not forget business priorities, though.

Prioritising Features

Top features should consider both user and business priorities.

By studying the impact of potential solutions on end users and on the client’s organization, we make sure that the most relevant and actionable features come out first.

Upcoming Features

It’s very important to listen to all stakeholders - particularly the development team - during this feasibility assessment. We find it useful to spread features across different versions or releases of the product, so that only top one or two needs are addressed in the MVP.

UI Design

Intelligent data wrapped in beautiful UI design

Title

We believe every product should be build with it’s future in mind. Products entirely built on a Modular Design Systems, allow businesses to significantly reduce development and operational costs, and focus their time and budgets on other important tasks.

Schedule car wrapping and campaign period.

Monitor campaign and earnings

Follow your campaign progress in real-time

Get an overview of your campaigns

Achieving Goals

User-centered design with clear metrics, translated into effective KPIs

Goal Tracking

First, we define a clear user persona, with their role, specific goals and needs. Goals are larger, strategic tasks, while needs are more tactical and focused.

Simulation Tools

Pain points have pain relievers, while opportunities have gain creators.

Performance Tracking

First, we define a clear user persona, with their role, specific goals and needs. Goals are larger, strategic tasks, while needs are more tactical and focused.

Campaigns Overview

Each prioritized need will have one or more solutions attached to it, which will eventually translate into views and features in our dashboard.

Atomic Design system

Built with an elegant and sustainable Design System

Atomic Design System

We believe every product should be build with it’s future in mind. Products entirely built on a Modular Design Systems, allow businesses to significantly reduce development and operational costs, and focus their time and budgets on other important tasks.